Like many women I have interviewed for She Built That, Heather Odendaal has a hard time “slowing down.” She’s a new mom to seven-month-old son Luke; the founder and CEO of Bluebird Strategy, an event production company she founded in 2010; and the co-founder of the WNORTH Conference, an annual gathering of global women on the rise that she launched with her husband in 2015. It’s easy to see why slowing down for Heather really isn’t an option.
You’ve got to put your time in, you’ve go to work hard and you’ve got to work for other people before you work for yourself.
Since the inaugural WNORTH Conference in 2015, it has sold out both years, gained national media attention and attracted speakers from around the globe. Heather founded the WNORTH Conference when she couldn’t find a resource that brought together women aspiring to senior leadership roles and female entrepreneurs who wanted to grow their business all under one roof. So in true entrepreneurial fashion, she created her own conference. Similarly, she organized the second conference with a newborn attached to her hip.
In today’s interview, you’ll learn:
- Heather’s secret to balancing a new baby and new business.
- Why Heather believes it’s important to ask for help.
- The Third Industrial Revolution and what that means for women.
- Why she encourages all women to get technically savvy.
Her fave four online tools are:
The one book she would recommend to all listeners is The Metronome Effect by Shannon Byrne Susko.
Want to find out more about Heather? Watch my super short YouTube video below.